![]() ![]() Launching this September, the XLIST will identify the 10 most creative visionaries and architects behind the most notable events and experiences of the last five years, selected by XP Land’s parent consultancy, Liberty & Co., whose founders - with deep roots in experiential and media - formed the company after years at Condé Nast and Fast Company. Who is doing non-cheesy Metaverse XP that is cool, surprising, seamless and transporting? (Hint, her name is Annie Zhang, not Mark Zuckerberg.).Our hope is that soon you won’t have to.) Who is out at the forefront, orchestrating the next Coachella, with epic gatherings like the Atlantis Concert for Earth in the Azores? (Hint, his name is Nuno Bettencourt.What about the OGs, Punch Drunk, who invented participatory experiences like Sleep No More? Who are they? How did they define the genre? And after 20+ years, what are they doing next?.Who are the out-there minds behind Meow Wolf, the Santa Fe–based immersive live experience pioneer?.Who was the insanely creative architect of Rihanna’s Super Bowl halftime show? (Hint, not RiRi).More ways to gather and collectively experience awe.īut who are the audacious innovators who create that awe? More innovation in the universe and the metaverse. Now, we are seeing the emergence of even more immersive experiences, bursting with creativity. But during that time, the visionaries of the experiential world didn’t exactly go on lockdown. We missed concerts and festivals and sporting events and every single form of gathering. Over the past three challenging years, what was the single thing we all missed the most? The experience of being together. By Erica Boeke and Caitie Murphy | May 22, 2023
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